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However, note that this assumes that your “carrying capacity,” that is, how many users are in the total network, is unlimited. However, on Facebook, that’s not true - once you burn through the 60 million new users, then you don’t have any left. Similarly, it doesn’t reflect the reality that as you saturate the network, your invites may end up going towards people who have already evaluated or installed your app, and they are unlikely to install it again.